Apoorva Jain
Apoorva Jain
Apoorva Jain
Product Designer with 5 years of Experience
Based in 🇬🇧
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Selected Work
Selected Work
Selected Work
Helping busy parents easily discover activities that keep children active
Redesigned mobile-first, customer-facing discovery experience for a children's activity booking platform, focusing on streamlining navigation, activity discovery and enhancing the user experience to increase engagement and retention. The outputs also supported platform's growth and brand positioning with a new scalable design system and inclusive brand narrative for diverse needs.
Marketplace
Discoverability Optimisation
IA
Brand positioning
UX/UI Design
Mobile Responsiveness
Evolve Design System
Storytelling
Usability Testing & Iteration
Helping parents discover local activities for their kids
Created with the guidance of trusted NHS healthcare practitioners, I led 0→1 product design. The app prevents rising chronic illnesses through clinically-regulated onboarding, goal setting adaptive to individual needs and progress tracking with AI insights. Key goals were to enable sustain healthy habits with high user comprehension and trust metrics in AI.
AI-driven Health Companion app that encourage healthy habits for people with variable or declining capacity.
Created with the guidance of trusted NHS healthcare practitioners, I led 0→1 product design. The app prevents rising chronic illnesses through clinically-regulated onboarding, goal setting adaptive to individual needs and progress tracking with AI insights. Key goals were to enable sustain healthy habits with high user comprehension and trust metrics in AI.
B2C SaaS
Health & Wellness
Data Visualisation
UX/UI Design
User Research & Hypotheses
Testing & Iteration
AI-driven Health Companion app that encourage healthy habits for people with variable or declining capacity.
Created with the guidance of trusted NHS healthcare practitioners, I led 0→1 product design. The app prevents rising chronic illnesses through clinically-regulated onboarding, goal setting adaptive to individual needs and progress tracking with AI insights. Key goals were to enable sustain healthy habits with high user comprehension and trust metrics in AI.
Paytm Insurance Broking Pvt. Ltd - Health, Car and Bike Insurance
Conversion-focused UX/UI Design for Car, Bike & Health Insurance for Paytm Insurance, a product-led platform aimed at simplifying insurance discovery, education and purchase for the next 500 million Indians. The outcome combined trust, regulatory compliant comparative analysis, and lowering barriers to entry for buying appropriate insurance policy for a broad generation of users.
Policy Workflows
Forms
Banners
Landing Pages
Buy-in efficiency
Web + Mobile Responsiveness
UX/UI Design
Conversions
Paytm Insurance - Health, Car and Bike Insurance Web App
Created with the guidance of trusted NHS healthcare practitioners, I led 0→1 product design. The app prevents rising chronic illnesses through clinically-regulated onboarding, goal setting adaptive to individual needs and progress tracking with AI insights. Key goals were to enable sustain healthy habits with high user comprehension and trust metrics in AI.
Advancing Heritage Management with a data-driven enterprise platform
0→1 design of a platform from ground up, including enterprise tools giving research institutions actionable insights to manage and conserve heritage, and public-facing platform that supports professionals and researchers with collaboration within the heritage ecosystem.
Web UX/UI Design
User Research & Testing
Product Strategy
User Flow
Dashboard
Map Interactions
Search Experience
Reimagining Heritage Conservation & Management by connecting councils, heritage organisations and the public
Created with the guidance of trusted NHS healthcare practitioners, I led 0→1 product design. The app prevents rising chronic illnesses through clinically-regulated onboarding, goal setting adaptive to individual needs and progress tracking with AI insights. Key goals were to enable sustain healthy habits with high user comprehension and trust metrics in AI.
What people said…
What people said…
What people said…
"Apoorva's expertise leading UX/UI design to improve the platform's activity discovery exceeded my expectations. Her high-fidelity Figma prototypes were excellent and genuinely development-ready, saving us weeks if not months of trial-and-error and providing a clear implementation roadmap. Her structured approach delivered practical, actionable outputs rather than just recommendations. The work she delivered fundamentally shifted our roadmap from assumption-based to evidence-based development. Rather than building features we assumed users needed, the user testing feedback gave us quantified insights into which features matter most and which design elements needed refinement before I invest development time."
Sam Bindoff,
Founder of DoDays (Activity Booking Platform)
"Apoorva's expertise leading UX/UI design to improve the platform's activity discovery exceeded my expectations. Her high-fidelity Figma prototypes were excellent and genuinely development-ready, saving us weeks if not months of trial-and-error and providing a clear implementation roadmap. Her structured approach delivered practical, actionable outputs rather than just recommendations. The work she delivered fundamentally shifted our roadmap from assumption-based to evidence-based development. Rather than building features we assumed users needed, the user testing feedback gave us quantified insights into which features matter most and which design elements needed refinement before I invest development time."
Sam Bindoff,
Founder of DoDays (Activity Booking Platform)
"Apoorva brings a true can-do attitude and an innovative approach to every challenge. From the very beginning, she asked thoughtful and meaningful questions that challenged us to think differently and helped us grow. Our product is highly multidisciplinary, combining complex aspects of engineering and the humanities, yet she was able to quickly understand these diverse perspectives and translate them into a user-friendly and elegant app. Her mockups consistently received 100% customer satisfaction for both functionality and design. She continually incorporated user feedback, carried out deep research into usability, enhancement, and emerging technologies, and brought forward insights that elevated the product.
What stands out most is her ability to balance creativity with practicality. Her contribution significantly impacted the growth and value of ROXID, and she has been an undeniable asset to our journey."
Roxana Montazerian,
Project Owner of a Heritage Management Platform
"Apoorva's expertise leading UX/UI design to improve the platform's activity discovery exceeded my expectations. Her high-fidelity Figma prototypes were excellent and genuinely development-ready, saving us weeks if not months of trial-and-error and providing a clear implementation roadmap. Her structured approach delivered practical, actionable outputs rather than just recommendations. The work she delivered fundamentally shifted our roadmap from assumption-based to evidence-based development. Rather than building features we assumed users needed, the user testing feedback gave us quantified insights into which features matter most and which design elements needed refinement before I invest development time."
Sam Bindoff,
Founder of DoDays (Activity Booking Platform)