Apoorva Jain
Apoorva Jain
Apoorva Jain
Product Designer based in 🇬🇧
Portfolio 2025
Portfolio 2025
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Selected Work
Selected Work
Selected Work
Helping busy parents easily discover activities that keep children active
Redesigned a mobile-first discovery experience for DoDays, a children's activity booking platform, focusing on simplifying activity discovery for busy parents' routines, increasing engagement and retention, while supporting platform's growth with a new scalable design system. The new UX differentiates the brand from competitors while positioning as an accessible, inclusive advocate for children's diverse needs.
B2C SaaS
Problem solving
Information Architecture
Brand positioning
UX + UI Design
Mobile & Web
Design System
Storytelling
Usability Testing & Iteration
Helping parents discover local activities for their kids
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to act as a ‘Longevity Companion’ for patients with chronic conditions, understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce healthy behaviours and prevent rising chronic illnesses in the UK.
Helping busy parents easily discover activities that keep children active
Redesigned a mobile-first discovery experience for DoDays, a children's activity booking platform, focusing on simplifying activity discovery for busy parents' routines, increasing engagement and retention, while supporting platform's growth with a new scalable design system. The new UX differentiates the brand from competitors while positioning as an accessible, inclusive advocate for children's diverse needs.
B2C SaaS
Problem solving
Information Architecture
Brand positioning
UX + UI Design
Mobile & Web
Design System
Storytelling
Usability Testing & Iteration
Empowering patients through AI-enabled preventative care app to support wellbeing
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to act as a ‘Longevity Companion’ for patients with chronic conditions, understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce healthy behaviours and prevent rising chronic illnesses in the UK.
B2C SaaS
Product Strategy
User Research & Insights
UX + UI Design
Testing and Iteration
Empowering patients through AI-enabled preventative care app to support wellbeing
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to act as a ‘Longevity Companion’ for patients with chronic conditions, understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce healthy behaviours and prevent rising chronic illnesses in the UK.
Empowering patients through AI-enabled preventative care app to support wellbeing
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to act as a ‘Longevity Companion’ for patients with chronic conditions, understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce healthy behaviours and prevent rising chronic illnesses in the UK.
B2C SaaS
Product Strategy
User Research & Insights
UX + UI Design
Testing and Iteration
Paytm Insurance Web App - Health, Car and Bike Insurance
Designing content-first, conversion-focused UX/UI for Car, Bike & Health Insurance for Paytm Insurance, a product-led platform aimed at simplifying insurance discovery, education and purchase for the next 500 million Indians. The outcome combined trust, tech, and design to unlock digital insurance for a new generation of users.
Content-driven design
Data Insights
Problem solving
Buy-in efficiency
Web and Mobile
UX + UI Design
Paytm Insurance - Health, Car and Bike Insurance Web App
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to act as a ‘Longevity Companion’ for patients with chronic conditions, understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce healthy behaviours and prevent rising chronic illnesses in the UK.
Paytm Insurance Web App - Health, Car and Bike Insurance
Designing content-first, conversion-focused UX/UI for Car, Bike & Health Insurance for Paytm Insurance, a product-led platform aimed at simplifying insurance discovery, education and purchase for the next 500 million Indians. The outcome combined trust, tech, and design to unlock digital insurance for a new generation of users.
Content-driven design
Data Insights
Problem solving
Buy-in efficiency
Web and Mobile
UX + UI Design
Advancing Heritage Work Management with a data-driven SaaS platform
Improving heritage management systems with 0→1 design of a new SaaS platform that makes heritage insights actionable, efficient and scalable in-one-place, while encouraging collaboration between the stakeholders and public in the heritage ecosystem.
B2B SaaS
B2C
Product Strategy
User Research & Insights
UX + UI Design
Data Visualisations
User Testing & Iteration
Web app
Reimagining Heritage Conservation & Management by connecting councils, heritage organisations and the public
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to act as a ‘Longevity Companion’ for patients with chronic conditions, understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce healthy behaviours and prevent rising chronic illnesses in the UK.
Advancing Heritage Work Management with a data-driven SaaS platform
Improving heritage management systems with 0→1 design of a new SaaS platform that makes heritage insights actionable, efficient and scalable in-one-place, while encouraging collaboration between the stakeholders and public in the heritage ecosystem.
B2B SaaS
B2C
Product Strategy
User Research & Insights
UX + UI Design
Data Visualisations
User Testing & Iteration
Web app
References
References
References
"Apoorva's expertise leading UX/UI design to improve DoDays activity discovery exceeded my expectations. Her high-fidelity Figma prototypes were excellent and genuinely development-ready, saving us weeks if not months of trial-and-error and providing a clear implementation roadmap. Her structured approach delivered practical, actionable outputs rather than just recommendations. The work she delivered fundamentally shifted our roadmap from assumption-based to evidence-based development. Rather than building features we assumed users needed, the user testing feedback gave us quantified insights into which features matter most and which design elements needed refinement before I invest development time."
Sam Bindoff
Founder of DoDays, children's activity booking platform
"Apoorva's expertise leading UX/UI design to improve DoDays activity discovery exceeded my expectations. Her high-fidelity Figma prototypes were excellent and genuinely development-ready, saving us weeks if not months of trial-and-error and providing a clear implementation roadmap. Her structured approach delivered practical, actionable outputs rather than just recommendations. The work she delivered fundamentally shifted our roadmap from assumption-based to evidence-based development. Rather than building features we assumed users needed, the user testing feedback gave us quantified insights into which features matter most and which design elements needed refinement before I invest development time."
Sam Bindoff,
Founder of DoDays, children's activity booking platform
"Apoorva's expertise leading UX/UI design to improve DoDays activity discovery exceeded my expectations. Her high-fidelity Figma prototypes were excellent and genuinely development-ready, saving us weeks if not months of trial-and-error and providing a clear implementation roadmap. Her structured approach delivered practical, actionable outputs rather than just recommendations. The work she delivered fundamentally shifted our roadmap from assumption-based to evidence-based development. Rather than building features we assumed users needed, the user testing feedback gave us quantified insights into which features matter most and which design elements needed refinement before I invest development time."
Sam Bindoff
Founder of DoDays, children's activity booking platform
"I had the pleasure of working with Apoorva as our UI/UX designer during various stages of our collaboration with UK National Innovation Centre for Ageing (NICA). From the very beginning, she asked thoughtful and meaningful questions that challenged us to think differently and helped us grow.
Apoorva brings a true can-do attitude and an innovative approach to every challenge. Our application is highly multidisciplinary, combining complex aspects of engineering and the humanities, yet she was able to quickly understand these diverse perspectives and translate them into a user-friendly and elegant application.
Her mockups consistently received 100% customer satisfaction for both functionality and design. She continually incorporated user feedback, carried out deep research into usability, enhancement, and emerging technologies, and brought forward insights that elevated the product.
What stands out most is her ability to balance creativity with practicality—ensuring that the design not only looked great but also worked seamlessly for the end-user. Her contribution significantly impacted the growth and value of ROXID, and she has been an undeniable asset to our journey.
I wholeheartedly recommend Apoorva to any team looking for a talented, innovative, and user-focused designer who adds real value."
Roxana Montazerian,
Founder of Roxid
"I had the pleasure of working with Apoorva as our UI/UX designer during various stages of our collaboration with UK National Innovation Centre for Ageing (NICA). From the very beginning, she asked thoughtful and meaningful questions that challenged us to think differently and helped us grow.
Apoorva brings a true can-do attitude and an innovative approach to every challenge. Our application is highly multidisciplinary, combining complex aspects of engineering and the humanities, yet she was able to quickly understand these diverse perspectives and translate them into a user-friendly and elegant application.
Her mockups consistently received 100% customer satisfaction for both functionality and design. She continually incorporated user feedback, carried out deep research into usability, enhancement, and emerging technologies, and brought forward insights that elevated the product.
What stands out most is her ability to balance creativity with practicality—ensuring that the design not only looked great but also worked seamlessly for the end-user. Her contribution significantly impacted the growth and value of ROXID, and she has been an undeniable asset to our journey.
I wholeheartedly recommend Apoorva to any team looking for a talented, innovative, and user-focused designer who adds real value."
Roxana Montazerian,
Founder of Roxid
"I had the pleasure of working with Apoorva as our UI/UX designer during various stages of our collaboration with UK National Innovation Centre for Ageing (NICA). From the very beginning, she asked thoughtful and meaningful questions that challenged us to think differently and helped us grow.
Apoorva brings a true can-do attitude and an innovative approach to every challenge. Our application is highly multidisciplinary, combining complex aspects of engineering and the humanities, yet she was able to quickly understand these diverse perspectives and translate them into a user-friendly and elegant application.
Her mockups consistently received 100% customer satisfaction for both functionality and design. She continually incorporated user feedback, carried out deep research into usability, enhancement, and emerging technologies, and brought forward insights that elevated the product.
What stands out most is her ability to balance creativity with practicality—ensuring that the design not only looked great but also worked seamlessly for the end-user. Her contribution significantly impacted the growth and value of ROXID, and she has been an undeniable asset to our journey.
I wholeheartedly recommend Apoorva to any team looking for a talented, innovative, and user-focused designer who adds real value."
Roxana Montazerian,
Founder of Roxid