Low-commitment Form

From competitive analysis it was identified that input dense forms (asking for Engine Number, Make, Model, and Year) create high onboarding friction. So, we used an alternative "no or minimal input" strategy to design the form.
✅ Leverage the system to do the heavy lifting of fetching data so the user doesn't have to.
✅ Works well to reduce cognitive load and prevent drop-offs during the "form filling" phase, the psychology being a single field is often perceived as low-commitment interaction.

The form UI design is simple with single inout field and primary action only; it doesn't ask users for data, rather confirms it. Users simply enter a vehicle number on this form and the system fetches the vehicle details via API.
or choose to browse without entering vehicle number and still get value.

The Value Proposition that hooks
Crafting the Value Proposition for the hero section was an opportunity as to create marketing hooks. I explored various copy options for headline, subheading and key offerings to emphasise on affordability, hassle-free and fast process, such as "Insure your Bike in 2 minutes" "Starting at only ₹1.5 per Day*"
This is the final one that was agreed upon after A/B tests and internal feedback.

No Spams Micro-copy

Spam from agents was identified a major pain point in the Indian insurance market. To address this, I created the micro-copy "No Unwanted Calls" as a marketing UX hook in Paytm Insurance's value proposition. In the UI, this promise is made prominent by placing it as a visual badge right next to the Lead Generation Form in the Hero Section. This directly counters the users "Should I give my number?" anxiety upon visiting the landing screen.