B2C App
User Research & Analysis
UX + UI
0 → 1 Design
Product Strategy
User Testing and A/B tests
Design Iterations
This app is designed to be ‘Longevity Companion’ for people with chronic conditions, supporting lifestyle change and long-term risk reduction. Forming healthy habits with tools and insights that feels achievable and supportive for different physical abilities was imperative to this solution. This solution is developed with the guidance of trusted NHS health care experts to keep it grounded in clinical workflows. The health log, habit stacking tools and AI insights are designed using behaviour-change principles to improve outcomes at a personalised pace.
UK National Innovation Centre for Ageing
2 Researchers, 1 Product Owner,
1 AI engineer, multiple Healthcare Experts.
🔒 Confidentiality notice: Please note, this project is pre-launch and subject to confidentiality agreement. Some project details including company name, AI data and full UX journey cannot be publicly shared until the app is launched. Case study contents (designs and findings) have been generalised or modified to maintain confidentiality.
👉🏻The product team approached us with a bold requirement:
How might we design a low-friction digital product that empowers people with chronic conditions to manage their wellbeing and build healthy habits?
The Real Problem
As part of the NHS’s long-term shift towards preventive care, early-risk identification has grown using predictive AI and lifestyle data to identify early signs of potential chronic conditions. Research evidence suggested low adherence in existing digital health programmes due to lack of time and motivation for big health and lifestyle overhauls.
40%
of emergency hospital admissions for chronic conditions like asthma, diabetes, and heart disease could be prevented with effective preventive care.
20%, or 1 in 5
GP appointments are for non-clinical reasons.
My Approach
We embedded ourselves with NHS healthcare practitioners (GPs, social prescribers, health coaches, sport trainers) and patients in the the North East of England, to understand people’s experiences with existing health & wellbeing apps. This helped us to identify what is missing, which data insights are most helpful to encourage healthy behaviours and how it can manage chronic illnesses.
Product Strategy
Turning barriers into opportunities
Product Goals
Patient-facing
Enable people to take a more proactive role in improving their health and wellbeing
Healthcare worker-facing
Support in reducing low risk, non-medical appointments through a preventative digital solution that can be tracked and integrated in clinical workflow.
Workflow
Published a survey (qualitative) to understand people's opinions and experience with existing health & wellbeing apps
Focus Group 1
Facilitated a workshop with 20 participants to understand 'patient perspective' on AI-enabled health solution
Focus Group 2
Facilitated a session with health professionals to understand opportunities and risks of digital solutions
Design Scoping
Identified 5 key user groups and produced actionable insights to flesh out core app features
Design Phase 1
Design rapid concepts and designs for onboarding and core flows for first-time and returning users
Design Phase 2
Refining UI and UX with high-fidelity prototyping of core features and implementing gamification
Usability Testing
Moderated 1:1 usability testing with ~9 users to evaluate UX, efficiency and desirability of the app
Design Phase 3
Based on analysis and prioritised insights, refined some flows and iterated designs
Design Handover
Final prototypes and style guide documentation handed over for development
User Research & Analysis
108 people (ages 31–85) across UK completed a qualitative survey through Voice® platform to share their opinions, motivations and frustrations with existing digital health and wellbeing solutions. Through analysis, we identified the key topics to probe into more deeply in focus groups and challenge unfounded assumptions:
User Segments and Targeting
Armed with these insights, three key user segments were identified with varying lifestyle, abilities, and expectations. The app MVP focuses to onboard all these user segments.
Dissatisfied Wearable Users
*Limited information shown due to confidentiality
One key group are the 'Dissatisfied Wearable Users' who feel dissatisfied with health metrics provided by current devices and are looking for more useful data insights, interpretations and guidance. They are seeking clarity and confidence in understanding their health insights and support in making lasting lifestyle changes through structured, goal-driven tracker style solution.
UX + UI Design
Onboarding that supports people to find their ideal wellbeing journey
Recognising that wellbeing is deeply personal and different for everyone, the onboarding experience is designed to feel personal and supportive from the very first interaction. It analyses individual health, lifestyle and wellbeing challenges.
Habit stacking toolkit co-created with trusted clinicians
This app is designed to not feel like tracker, but as a digital wellbeing companion. The toolkit features goals and themed chapters such as building energy, restoring balance, strengthening mind. These are grounded in evidence-based techniques to reinforce healthy habits and behaviour change. Developed with healthcare experts, the progression and nudges focus on small, sustainable wins instead of drastic overhauls, driving engagement, retention and long-term motivation.
Logs that reflect progress and real wellbeing outcomes
Over time, AI integrates activity logs + emotional wellbeing check-ins to help users make sense of how their daily habits are improving their wellbeing journey. Empathic AI nudges are designed to empower users with greater self awareness and help in taking informed steps.
Reduce isolation with access to community groups
Social Wellbeing is a great way to stay well and active. The app signposts to group activity providers such as such as nature walks, workouts, mindful exercises, etc. to connect people with shared interests.
