Growth-driven Product Designer helping product-led companies turn ambitious ideas into scalable products with real-world outcomes. Over the last 5+ years I've helped startups and large enterprises in various sectors to build products and strategy that enhance user value and drive business outcomes.

🎓 Classically trained - MA in Design Management, Bachelor's in Product Design.

What I bring to the table:
• Global design lens: Living and working for Europe and Asia's multicultural audiences has sharpened my skills to design inclusive, adaptable experiences for different needs.

• Strategic product thinking: 5+ years of cross-functional collaboration developed my strategic approach in product design to balance user needs, commercial viability and technical feasibility to deliver evidence-based user-centred results that scale.

• Active listening: I leverage multicultural awareness to ask better questions, understand diverse perspectives and contexts to move beyond assumptions and uncover the 'why' faster.