Apoorva Jain
Apoorva Jain
Apoorva Jain
Product Designer
Portfolio 2025
Portfolio 2025
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Selected Work
Selected Work
Selected Work
Helping busy parents to find and book activities that keep children active and connected
Redesigned mobile-first experience for DoDays, a children's activity booking platform, to improve discoverability and drive engagement among busy parents. The outcome is a scalable design system that supports the platform's growth and also, strengthens its brand identity.
B2C
Participatory design testing
Information Architecture
UX + UI Design
UX Writing
Content-first Design
Usability Testing & Iteration
Helping parents discover local activities for their kids
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to serve as a ‘Digital Wellbeing Companion,’ understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce micro-doses of healthy behaviours, preventing rising chronic illnesses in the UK.
Helping busy parents to find and book activities that keep children active and connected
Redesigned mobile-first experience for DoDays, a children's activity booking platform, to improve discoverability and drive engagement among busy parents. The outcome is a scalable design system that supports the platform's growth and also, strengthens its brand identity.
B2C
Participatory design testing
Information Architecture
UX + UI Design
UX Writing
Content-first Design
Usability Testing & Iteration
Empowering patients through AI-enabled preventative care app to support wellbeing
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to serve as a ‘Digital Wellbeing Companion,’ understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce micro-doses of healthy behaviours, preventing rising chronic illnesses in the UK.
B2C SaaS
Product Strategy
User Research & Insights
UX + UI Design
Testing and Iteration
Empowering patients through AI-enabled preventative care app to support wellbeing
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to serve as a ‘Digital Wellbeing Companion,’ understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce micro-doses of healthy behaviours, preventing rising chronic illnesses in the UK.
Empowering patients through AI-enabled preventative care app to support wellbeing
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to serve as a ‘Digital Wellbeing Companion,’ understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce micro-doses of healthy behaviours, preventing rising chronic illnesses in the UK.
B2C SaaS
Product Strategy
User Research & Insights
UX + UI Design
Testing and Iteration
Paytm Insurance Web App - Health, Car and Bike Insurance
Designing content-first, conversion-focused UX/UI for Car, Bike & Health Insurance for Paytm Insurance, a product-led platform aimed at simplifying insurance discovery, education and purchase for the next 500 million Indians. The outcome combined trust, tech, and design to unlock digital insurance for a new generation of users.
Content-driven design
Data Insights
Problem solving
Participatory design testing
Interctive Public Exhibition
Web and Mobile
UX + UI Design
Content-first Design
Paytm Insurance - Health, Car and Bike Insurance Web App
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to serve as a ‘Digital Wellbeing Companion,’ understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce micro-doses of healthy behaviours, preventing rising chronic illnesses in the UK.
Paytm Insurance Web App - Health, Car and Bike Insurance
Designing content-first, conversion-focused UX/UI for Car, Bike & Health Insurance for Paytm Insurance, a product-led platform aimed at simplifying insurance discovery, education and purchase for the next 500 million Indians. The outcome combined trust, tech, and design to unlock digital insurance for a new generation of users.
Content-driven design
Data Insights
Problem solving
Participatory design testing
Interctive Public Exhibition
Web and Mobile
UX + UI Design
Content-first Design
Reimagining Heritage Management through a data-informed SaaS
Overcoming gaps in heritage management systems with a novel 0→1 web app solution that makes conservation insights accessible, actionable, and scalable in-one-place, while encouraging collaboration between the public and stakeholders in the heritage ecosystem.
B2B SaaS
B2C
Product Strategy
User Research & Insights
UX + UI Design
Data Visualisations
User Testing & Iteration
Reimagining Heritage Conservation & Management by connecting councils, heritage organisations and the public
Created with the guidance of trusted NHS healthcare practitioners, this 0→1 SaaS wellbeing app is designed to serve as a ‘Digital Wellbeing Companion,’ understanding individual wellbeing needs and providing AI-enabled habit stacking tools to reinforce micro-doses of healthy behaviours, preventing rising chronic illnesses in the UK.
Reimagining Heritage Management through a data-informed SaaS
Overcoming gaps in heritage management systems with a novel 0→1 web app solution that makes conservation insights accessible, actionable, and scalable in-one-place, while encouraging collaboration between the public and stakeholders in the heritage ecosystem.
B2B SaaS
B2C
Product Strategy
User Research & Insights
UX + UI Design
Data Visualisations
User Testing & Iteration